We value your privacy highly. This Privacy Policy outlines the principles and procedures of PlaidRx in relation to the collection and utilization of personal information through our website. It specifies the categories of personal data that PlaidRx gathers and clarifies how this data is employed. Please note that this Privacy Policy does not extend to data acquired through our services that are patient or protected health information obtained for pharmacy benefit services; these are governed separately and covered in the HIPAA Privacy Notice provided below. In addition, we employ cookies on our website to operate and manage the site, conduct analytical assessments, and enhance the website’s functionality and your overall browsing experience. By choosing to utilize the PlaidRx website following notification and acknowledgement of our Privacy Policy, as outlined here, you implicitly consent to these practices. If you disagree with these terms, we kindly ask that you refrain from using our website.

Information Collection, Usage, and Sharing:
PlaidRx gathers data from you in several ways, including direct input from you and data collected through your interactions, usage, and experiences with our website. The specific information we collect depends on the nature of your interactions with PlaidRx and the preferences you choose, including your privacy settings and the features you employ.

Cookies, Pixels & Comparable Technologies:
To ensure the effective management of our website and communications, as well as to facilitate smoother navigation, we utilize cookies (small text files stored in a user’s web browser) and web beacons (electronic images allowing us to count users accessing particular content and access certain cookies) to aggregate data. Cookies enable us to track and tailor content to the interests of our users, thus enhancing their experience on our website. It is essential to note that the usage of cookies is entirely unrelated to the collection of personal identification information on our website. By utilizing our website, you are consenting to the use of cookies as detailed here. Furthermore, we utilize cookies and similar technologies to gather data about the success of our advertising campaigns and the utilization of our services. These technologies encompass Google Analytics, Adobe Analytics, Adobe Flash, among others. You have the option to opt out by visiting the Google Analytics Opt-out Browser Add-on and adjusting your privacy settings for Adobe Flash Player by accessing the Website Storage Settings Panel and the Global Storage Settings Panel. Additionally, you may opt out of third-party vendors’ cookie usage by visiting the Network Advertising Initiative opt-out page.

Links:
Our website contains links to external sites. Please be aware that we bear no responsibility for the content or privacy practices of such external sites. We advise our users to exercise caution when exiting our website and to review the privacy policies of any other websites that may collect personally identifiable information.

California Privacy Rights:
California Civil Code Section 1798.83 empowers California residents to request specific information and/or opt out of our disclosure of personal data to third parties for their direct marketing endeavors. To initiate such a request, please communicate with us at the address provided below.

HIPAA Privacy Notice:
PlaidRx operates as a Business Associate under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), as amended, serving various group health plans classified as Covered Entities. In delivering services to our Covered Entity clients, we may generate, receive, process, transmit, or manage data defined by HIPAA as Protected Health Information and/or Electronic Protected Health Information (PHI and ePHI collectively referred to as “PHI”). PlaidRx, in accordance with the terms of our service agreements and Business Associate Agreements with our Covered Entity clients, shares a commitment to safeguard the security and confidentiality of PHI. To acquire comprehensive insights into the usage, disclosure, rights, and obligations concerning your PHI, kindly refer to the Notice of Privacy Practices provided by your group health plan.

Contact Information:
For inquiries related to this Privacy Policy or to make any requests, please do not hesitate to contact us at:
PlaidRx, LLC
ATTN: Privacy Officer
13344 Beach Ave
Marina Del Rey, CA 35243

Updates:
This Privacy Policy may undergo revisions over time. We encourage you to periodically review this Privacy Policy to ascertain if there have been any modifications that might impact you.

Last Updated: July 18th, 2024

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